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O cenário de marketing atual criou uma série de obstáculos que os profissionais da área precisam superar para alcançar, envolver e converter efetivamente clientes novos e existentes. Através da proliferação de canais e dispositivos tecnológicos, os profissionais de marketing precisam desenvolver e coordenar constantemente experiências que os consumidores considerem significativas e confiáveis. Embora 43% dos profissionais da…
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